Matomo Analytics Agency
The best alternative for better measurement and data protection of your users
The best alternative for better measurement and data protection of your users
For some time now, the famous web analytics tool from Google has become less efficient than we would like, either due to its limitations, sampling, or the significant concern about privacy and data protection it raises. Many companies have stopped relying on Google to safeguard their users' data.
In response to these questions and uncertainties, Matomo Analytics (formerly known as Piwik) emerges as a good answer. Matomo is a comprehensive web analytics platform that provides a wide range of tools and features to track and analyze your website traffic.
Do you want to have 100% ownership of your data? Do you want to start using a useful analytics tool with a user-friendly and customizable interface tailored to your business needs?
You're in the right place!
At James Brand, we ensure that all our web projects are data-driven. We have a team of digital experts in analytics who have already integrated and measured a wide range of web projects in Spain using Matomo.
We are ready to accompany you in your migration to Matomo Analytics!
If you have decided to switch to Matomo, you will join over 50 million websites that are currently using Matomo, giving due importance to the privacy of your users. This is an aspect that is increasingly valued.
Still have doubts about switching to Matomo? Don't worry, we'll give you the top 3 advantages of starting to measure with Matomo Analytics.
The idea that your data could end up in the wrong hands will no longer be a concern because with Matomo Analytics, you will retain 100% ownership of the data.
Respecting privacy is the cornerstone of Matomo Analytics. It uses only first-party cookies (optional as well) and complies with the strictest international privacy policies, offering high privacy user filters and a completely free native server option (On-Premise) that allows you to have your users' data on your own servers.
Not convinced by the new Google Analytics 4 interface? Do you think GA4 reports are not user-friendly enough, and you can't interpret the data you want from them? Matomo Analytics is not only strong in data protection but also allows you to configure your own internal measurement dashboards, offering charts, panels, and user segments that are very similar to the familiar Google Analytics you already know.
Additionally, Matomo also allows additional extensions and plugins to make your reports as comprehensive and insightful as possible.
One of the major drawbacks of the new version of Google Analytics (GA4) is that once you make the switch, you will lose all the accumulated historical data from Universal Analytics since the measurement model changes. But this doesn't happen with Matomo! The Matomo API allows us to import your data from Google to your new Matomo ecosystem, allowing you to retain all the historical data from your web project.
At James Brand, we will take care of your complete migration of historical data to Matomo. Forget about not being able to analyze the evolution of your web project!
Start your new journey with Matomo Analytics now, and at James Brand, we will be by your side throughout the entire process to successfully migrate your data and start measuring more effectively.
To preserve all your data history and not lose a single user in the process, we will transfer all your data from Google Analytics to Matomo. You can continue using your data history confidently in our future analyses, unlike what would happen if you stick with Google Analytics 4, where you lose Universal Analytics data.
We want you to easily interpret each and every piece of data. We provide complete shaping of your internal environment in Matomo Analytics to measure all the KPIs your web project needs. We will fully configure the tool and explain in detail how to make the most of each functionality.
Among the many features Matomo offers, there is Matomo Tag Manager (similar to Google Tag Manager), which takes your Matomo to the next level.
Matomo Tag Manager allows us to delve deeper into your web analytics by implementing advanced user behavior tracking on your website (clicks, video plays, interactions with your content and conversion elements, etc.).
Google Looker Studio is the most popular tool for creating web analytics reports. It allows us to create interactive dashboards with customizable and easy-to-interpret charts and tables for everyone.
However, Looker Studio currently does not have an official connector with Matomo, making integration with Looker Studio challenging. But not impossible! At James Brand, we know how to do it. We can automatically export and connect your Matomo data with Looker Studio, so you can continue interpreting your data just like you did with Google Analytics.
Thanks to comprehensive configuration and user tracking with Matomo, you will have complete control over what is happening on your website at all times.
We create all the conversions, events, and goals your project needs, allowing you to track conversions in-depth, understand your users, and anticipate their needs.
New things can be challenging at first, but with its customizable and intuitive interface (and our knowledge of the platform), we assure you that learning to use Matomo and integrating it into your company's processes is not only possible but also highly beneficial.
It is a tool very similar to the ones you already know but with many (many!) additional positive aspects that will undoubtedly convince you that Matomo is the ideal solution.
At James Brand, we believe in the fundamental value of data. Data is the new oil, an increasingly valuable asset for companies that need continuous growth in productivity and revenue.
Through proper analytical measurement, organizations can gain the necessary insights to make the best decisions in strategic areas. Extracting value from data and effectively managing and measuring results open up crucial opportunities not only in generating revenue but also in reducing costs and mitigating risks, which may not be as obvious. For this reason, we firmly believe that an advanced data strategy is a key element in the development and success of a company. We want all companies to be data-driven!
Until now, we have relied on Google Analytics for this data measurement, but over time, things change and needs evolve, leading to new transformations.
An absolute priority for all companies is data ownership and user privacy, a challenge that Google Analytics seems not to be addressing properly. As a result, many companies decide to seek valuable alternatives like Matomo.
At James Brand, we are fully aware of this shift towards Matomo and have adapted to the changing times. We started training in Matomo as soon as we realized it would be the best solution to the privacy challenge. Today, James Brand has become one of the top Matomo agencies in Spain and one of the few that has consistently worked with this platform from the beginning on various projects.
We love Matomo! We have delved into everything it offers and have fallen in love with it. We have become true Matomo experts, preparing ourselves to provide our clients with the best alternative to Google Analytics and give them the opportunity to continue measuring in the best possible way.
"One of the top Matomo agencies in Spain"
Matomo is a web analytics tool. Formerly known as Piwik, it is a free and open-source web analytics software used to analyze website visits and user behavior.
Yes, Matomo complies with the cookie law in Spain and the European General Data Protection Regulation. In fact, one of Matomo's main focuses is user privacy, and it can be configured to comply with the strictest privacy laws.
For privacy reasons, Matomo does not use third-party cookies by default (it only uses first-party cookies, which can be easily disabled).
In cases where the client deems it necessary, third-party cookies can be activated in Matomo (we recommend obtaining prior user consent for this).
Among the many reasons that make Matomo the best alternative to Google Analytics, three stand out: guaranteed data ownership, user privacy, and complete customization of its features.
Yes, you can measure the exact same things with Matomo as you did with Google Analytics. You will also have 100% ownership of the data and the ability to protect it as it deserves.
At James Brand, we will accompany you from your first leap into Matomo. With our experience in Matomo Analytics, we will help you make the most of the opportunities this platform offers. We are available to advise you not only in the initial phase but also throughout the months, ensuring that you always use Matomo in the best way.
No, with Matomo, you have the great opportunity to transfer your data from Google Universal Analytics to its own measurement ecosystem. This is a significant advantage over the new Google Analytics 4, where all data collected with the current version of Google Analytics (Universal) would be lost.
Absolutely. We will take care of all the necessary steps to transfer your data from one platform to another without losing any users in the process.
Matomo can be free (On-Premise) or cost 19 euros per month (Matomo Cloud). It offers the option to be installed on your own server or in the cloud through a paid service offered by Innocraft. The costs may vary depending on your needs and the services you require.
Yes, Matomo offers an open API that allows integration with other marketing and data analysis tools. There are also available extensions that facilitate integration with popular platforms such as WordPress, Magento, and Salesforce, among others. This way, you can combine Matomo data with other tools to get a more complete view of your website and marketing campaigns.
If you’ve made it this far, we invite you to take a dive into our ball pool
BCN: +34 93 414 40 15
MAD: +34 91 060 47 24
