Because we love music. And we share a little or a lot of his ground-breaking, rebellious, revolutionary personality. The desire to do new things that nobody has ever done before. Explosive creativity, infectious joy and the magic of soul and funk.

Because we’re devoted to them, to brands. To love and to cherish, from this day forward, for better or worse, for richer or poorer, in sickness and in health, till the competition us do part.