{"id":58880,"date":"2017-09-30T09:26:57","date_gmt":"2017-09-30T09:26:57","guid":{"rendered":"http:\/\/jamesbrand.co\/blog\/?p=58880"},"modified":"2022-02-18T13:13:17","modified_gmt":"2022-02-18T13:13:17","slug":"campana-lanzamiento-app-smartfuel","status":"publish","type":"post","link":"https:\/\/jamesbrand.co\/blog\/campana-lanzamiento-app-smartfuel\/","title":{"rendered":"Campa\u00f1a de lanzamiento de la app Smartfuel"},"content":{"rendered":"<h3 style=\"text-align: center;\"><span style=\"color: #c99b2c;\">&nbsp;David Fern\u00e1ndez protagoniza la campa\u00f1a de lanzamiento de&nbsp;Smartfuel, la aplicaci\u00f3n <\/span><span style=\"color: #c99b2c;\">para el pago del repostaje desde el m\u00f3vil<\/span><\/h3>\n<p>&nbsp;<\/p>\n<div>\n<p><strong>La aplicaci\u00f3n Smartfuel, que permite realizar el pago del repostaje desde el m\u00f3vil, confi\u00f3 en la agencia James Brand &amp; Co para llevar a cabo el desarrollo de su imagen corporativa y el lanzamiento de su campa\u00f1a publicitaria.<\/strong><\/p>\n<p><strong>El reto planteado fue construir una identidad visual s\u00f3lida y adecuada para la aplicaci\u00f3n<\/strong>; una identidad impactante, capaz de diferenciar a Smartfuel de su competencia. Para resolver con \u00e9xito este desaf\u00edo, desde James Brand &amp; Co se llev\u00f3 a cabo un an\u00e1lisis de la marca y de su competencia.<\/p>\n<p>Atendiendo a las conclusiones derivadas del estudio de marca, se establecieron las guidelines a seguir por los equipos de arte y de comunicaci\u00f3n para llevar a cabo <strong>la conceptualizaci\u00f3n y el dise\u00f1o del imagotipo de la compa\u00f1\u00eda, el dise\u00f1o de la p\u00e1gina web de la aplicaci\u00f3n m\u00f3vil y la conceptualizaci\u00f3n y producci\u00f3n del spot y la campa\u00f1a gr\u00e1fica de lanzamiento.<\/strong><\/p>\n<p>[carousel_slide id=&#8217;58888&#8242;]<\/p>\n<p><strong>El actor y comediante David Fern\u00e1ndez, popularmente conocido por interpretar al personaje&nbsp;Rodolfo Chikilicuatre, fue el elegido para protagonizar la primera campa\u00f1a publicitaria de Smartfuel.<\/strong> Una campa\u00f1a con grandes dosis de humor dirigida a los millennials, el p\u00fablico objetivo de la aplicaci\u00f3n.<\/p>\n<p>Mediante refranes populares y una representaci\u00f3n c\u00f3mica de los mismos, <strong>la campa\u00f1a destaca el principal beneficio que ofrece la aplicaci\u00f3n Smartfuel a sus usuarios: la rapidez a la hora de pagar y repostar.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-58880-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/jamesbrand.co\/blog\/wp-content\/uploads\/2017\/05\/SMARTFUEL_Cura_HD.mp4?_=1\" \/><a href=\"http:\/\/jamesbrand.co\/blog\/wp-content\/uploads\/2017\/05\/SMARTFUEL_Cura_HD.mp4\">http:\/\/jamesbrand.co\/blog\/wp-content\/uploads\/2017\/05\/SMARTFUEL_Cura_HD.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Tras meses de trabajo, la campa\u00f1a de lanzamiento ve\u00eda la luz el pasado mes de junio de 2017. Desde entonces Smartfuel no ha parado de afianzarse en el sector<\/strong>, cerrando m\u00e1s de un centenar de acuerdos con estaciones de servicio de diferentes ciudades de Espa\u00f1a.<\/p>\n<p>Desde James Brand &amp; Co queremos agradecer a la compa\u00f1\u00eda la confianza depositada en nosotros. Ha sido todo un placer poder formar parte de este ambicioso proyecto.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;David Fern\u00e1ndez protagoniza la campa\u00f1a de lanzamiento de&nbsp;Smartfuel, la aplicaci\u00f3n para el pago del repostaje desde el m\u00f3vil &nbsp; La [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":58910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[60,51,72],"class_list":["post-58880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencia-creativa","tag-agencia-de-publicidad","tag-campana-publicitaria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a de lanzamiento de la app Smartfuel - James Brand &amp; Co Blog<\/title>\n<meta name=\"description\" content=\"Smartfuel, confi\u00f3 en la agencia James Brand &amp; Co para desarrollar su imagen corporativa y el lanzamiento de su campa\u00f1a publicitaria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jamesbrand.co\/blog\/campana-lanzamiento-app-smartfuel\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a de lanzamiento de la app Smartfuel - 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